Speakers Corner
Speakers Corner is an entertainment bureau and booking service. The company provides external speakers or celebrities for a wide range of corporate events, presentations, awards hosts, motivational speakers, conferences facilitators and after-dinner speakers. The company offers a consultative approach ensuring only the most appropriate speaker is selected for each event.
The Brief
Provide a Content Management System to enable frequently updated speaker information
Implement a visitor data capture mechanism to allow visitors to request newsletter/updates
Increase targeted site traffic by optimising site for search engines
A system with advanced online and telesales booking and office administration facilities
Integrate existing website content to provide a single Management interface
Introducing new content delivery with simple authoring and editing for non-technical users
Implement online marketing strategies enhancing Speakers Corner web presence and traffic
Provide and ‘email a friend’ and ‘wish list’ functionality
The WORKSsitebuilder solution
The Speakers Corner Website was redesigned, restructured and rebuilt using the WORKSsitebuilder Professional Content Management System.
Content delivery - Flexible channels were introduced with simple authoring and editing designed for non-technical users. Groups or individuals can book online with multiple selections. The site promotes Speakers Corner as well as the celebrities and Speakers available, which supports the goal of capturing new business driving the on- and offline marketing
User-Tracking – Full integrated user metrics and click-streaming (who is on your site, where they came from, and what they looked at) this allows Speakers Corner to effectively track online marketing return on investment. This information is then used to configure the site to suit the idiosyncrasies of each and every unique client.
Search Engine Optimisation – Speakers Corner site re-structured and ‘tuned’ for search engines. Non-technical HTML metadata management gives administrators have full control of titles, meta-descriptions, meta-keywords and keyword management.
The Result
Speakers Corner’s WORKSsitebuilder solution has increased company profile and the quantity of bookings have vastly increased. This can be attributed firstly to the ease of adding Speakers to the website and secondly to search engine optimisation. The user metrics reporting and statistics generated from the user tracking function have allowed Speakers Corner to improve their on and offline marketing, gaining a better understanding of their clients and website users.
