The long established maxim that “content is king” has been so overused that it’s easily dismissed as stating the obvious, particularly for professional publishers for whom the quality of their content has always been of paramount importance. However, the now clichéd statement deserves reassessment against the backdrop of today’s complex and fast changing digital landscape, says Angus Phillipson.
With media owners experiencing falling ad revenues and a decline in traditional distribution channels, how to monetise online content remains the key challenge to be faced
Perhaps the only good thing you can say about a recession is that it forces us to work smarter. The unrelenting focus on costs leads us to re-examine the way we do things and we strain every sinew to make our marketing budget stretch further. Angus Phillipson looks at some ‘quick win’ measures to help us through this downturn.
In the second half of this two-part feature published in the October / November copy of 'InPublishing' magazine we focus on audience engagement and iteratively and measurably improving site performance
In the first half of this two-part feature published in the July / August copy of 'InCirculation' magazine we explore how publishers can monetise content online.
The popularity of search engines for online research makes Search Engine Marketing (SEM) the single biggest opportunity in online marketing.
A Content Management System (CMS) is a piece of software which enables users to manage, publish and archive their online content. A CMS provides the necessary technology to enable a number of people to collaboratively take responsibility for contributing content.
Use Multivariate and A/B Split Testing to help identify which tweaks and changes to landing pages and key processes will provide the greatest return.
Everyone wants their site to stand out from the crowd, but in some areas it is best to conform to web design conventions or risk losing users
A web site needs to be usable. If a user cannot find his way around a web site then they are not going to hang around...