Articles

In the second half of this two-part feature published in the October / November copy of 'InPublishing' magazine we focus on audience engagement and iteratively and measurably improving site performance

In the first half of this two-part feature published in the July / August copy of 'InCirculation' magazine we explore how publishers can monetise content online.

The popularity of search engines for online research makes Search Engine Marketing (SEM) the single biggest opportunity in online marketing.

A Content Management System (CMS) is a piece of software which enables users to manage, publish and archive their online content. A CMS provides the necessary technology to enable a number of people to collaboratively take responsibility for contributing content.

Use Multivariate and A/B Split Testing to help identify which tweaks and changes to landing pages and key processes will provide the greatest return.

Everyone wants their site to stand out from the crowd, but in some areas it is best to conform to web design conventions or risk losing users

A web site needs to be usable. If a user cannot find his way around a web site then they are not going to hang around...

Should a contact phone number be displayed promintently across a website?

How do users read on the web compared with print, what implications for accessibility and usability should be considered for web design and publishing...

Shopping cart abandonment is a significant factor in depriving online retailers of revenue. This report identifies the key factors influencing shopping cart abandonment and consolidates a variety of solutions we can suggest.