SEO

Search Engine Optimisation (SEO) is a range of techniques to improve website ranking on search engines. The goal is to improve search engine ranking so your websites pages appear amongst the first few results for searches for particular keywords searches.

Important techniques include placing relevant keywords into the metadata, headings, titles, URLs rewriting, page names, sitemaps, subheadings, links, and replication in the main body of text amongst other techniques.
Google is the best known ranking system providing much better performance than its competitors.