Angus speaking at 'Website Conversion Secrets' SIPA workshop

  • 19.03.2010
Keywords: Content management, online publishing, publishing, conversion, landing page optimisation


Angus Phillipson will be speaking at the Specialist Information Publishers Association workshop on 'Website Conversion Secrets from the Experts', on Monday 19th April 2010

WORKSsitebuilder director Angus Phillipson will be speaking at the SIPA UK Event 'Website Conversion Secrets from the Experts', to be held at the Novotel London Tower Bridge on Monday 19th April, 09:30-13:00.

Angus will be talking about conversion tactics including for example:

  • KPI identification
  • Principals for landing page optimisation and testing
  • Delivering targeted authority content in context
  • Benefits-led messaging
  • Trust messaging
  • The science of persuasion
  • Trial & Subscription modelling (email efforts)
  • Actionable Business Intelligence (re-targeting and personalisation)

For further event information and to book please visit the SIPA UK website

The presentation is now available to view on SlideShare here -

Website Conversion Secrets for Publishers SIPA presentation

  • Print version

    • Online Demo Registration
    The Online Demo allows you to see for yourself how easy it can be to update, customise and maintain your website with WORKSsitebuilder Content Management systems.

    Related
    Case Studies
    Business Monitor
    Business Monitor International (BMI) is a world leading publisher of specialist business information on global emerging markets. Providing information to businesses regarding; political risk, finance, ...
    Office Products International
    Office Products International (OPI) is recognised as the leading publication for the office products industry, reporting to more than 50,000 readers in over 110 countries. ...
    INASP
    The International Network for the Availability of Scientific Publications (INASP) is a registered UK charity established in 1992. The organisations work focuses on achieving sustainable ...
    The Pharma Letter
    The Pharma Letter is an online only publication providing subscribers with accurate, unbiased business information on the worldwide pharmaceutical, generic and biotechnology industries.
    Health & Safety Professional
    Health and Safety at Work magazine (HSW), a LexisNexis publication, is a monthly subscription magazine, which has been providing its readers with need-to-know information on ...
    MoneyWeek
    MoneyWeek is a weekly digest magazine which focuses on the events in the world of finance and investing. MoneyWeek provides intelligent and accessible comment and ...
    Phaidon
    Phaidon Press is of the world's leading publishers of books on the visual arts. Phaidon has a long and distinguished history as an art ...
    Go to all case studies
    Articles
    If Content is King, Context is Queen
    The long established maxim that “content is king” has been so overused that it’s easily dismissed as stating the obvious, particularly for professional publishers for ...
    Show me the Money! Making 'pay-walls' pay
    With media owners experiencing falling ad revenues and a decline in traditional distribution channels, how to monetise online content remains the key challenge to be ...
    What is a Content Management System (CMS)?
    A Content Management System (CMS) is a piece of software which enables users to manage, publish and archive their online content. A CMS provides the ...
    An Introduction to Multivariate Testing
    Use Multivariate and A/B Split Testing to help identify which tweaks and changes to landing pages and key processes will provide the greatest return.
    An Introduction to Search Engine Optimisation (SEO)
    The popularity of search engines for online research makes Search Engine Marketing (SEM) the single biggest opportunity in online marketing.
    Recession Busting Tactics For Online Publishers
    Perhaps the only good thing you can say about a recession is that it forces us to work smarter. The unrelenting focus on costs leads ...
    How to Monetise Online Content - Part Two
    In the second half of this two-part feature published in the October / November copy of 'InPublishing' magazine we focus on audience engagement and iteratively ...
    How to Monetise Online Content - Part One
    In the first half of this two-part feature published in the July / August copy of 'InCirculation' magazine we explore how publishers can monetise content ...
    Go to all articles
    News
    OPI.net launch
    WORKSsitebuilder are please to announce the launch of the new website for OPI.net
    The Pharma Letter updates
    WORKSsitebuilder are pleased to announce recent updates implemented for the publication website The Pharma Letter
    The Pharma Letter Launch
    We are delighted to announce the launch of the new Pharma Letter online news service
    Angus speaks at SIPA UK Congress 2009
    Our director, Angus Phillipson, presents 'A publisher's toolkit for Online Success' at today's SIPA UK Congress
    WORKSsitebuilder sponsor SIPA 2009 event
    The WORKSsitebuilder team are pleased to announce their sponsorhip of the 'Specialised Information Publishers Association' (SIPA) 2009 event
    Private Medicine Guide choose WORKSsitebuilder
    Private Medicine Guide choose the WORKSsitebuilder CMS platform for their network of medical websites
    WORKSsitebuilder sponsor SIPA 2008 event
    The WORKSsitebuilder team are pleased to announce their sponsorhip of the 'Specialised Information Publishers Association' (SIPA) event
    INASP upgrade
    Upgrade of the INASP website to the latest version of WORKSsitebuilder CMS
    Phaidon Press updates
    Latest developments for the Phaidon website include Geo-IP tracking, and checkout updates...
    Go to all news