Angus speaking at 'Website Conversion Secrets' SIPA workshop
Angus Phillipson will be speaking at the Specialist Information Publishers Association workshop on 'Website Conversion Secrets from the Experts', on Monday 19th April 2010
WORKSsitebuilder director Angus Phillipson will be speaking at the SIPA UK Event 'Website Conversion Secrets from the Experts', to be held at the Novotel London Tower Bridge on Monday 19th April, 09:30-13:00.
Angus will be talking about conversion tactics including for example:
- KPI identification
- Principals for landing page optimisation and testing
- Delivering targeted authority content in context
- Benefits-led messaging
- Trust messaging
- The science of persuasion
- Trial & Subscription modelling (email efforts)
- Actionable Business Intelligence (re-targeting and personalisation)
For further event information and to book please visit the SIPA UK website
The presentation is now available to view on SlideShare here -
Online Demo Registration
The Online Demo allows you to see for yourself how easy it can be to update, customise and maintain your website with WORKSsitebuilder Content Management systems.