Search Engine Optimisation
WORKSsitebuilder provides market leading SEO tools for greater control of content and enhanced search engine visibility...
WORKSsitebuilder is designed with search engines as a key driver. Several unique, market leading, tools allow greater control of content and enhance search engine visibility. Best practice SEO will ensure a continued return on investment in the site development by maximising quality site traffic.
By thematically linking content the system will dynamically return the most related content based on topic. Search engines / users will be exposed to contextually relevant content, of any type, throughout the site boosting search engine ranking and improving the site experience for the user and the length of time users spend browsing relevant content.
Administrators will use WORKSsitebuilder’s simple HTML ‘metadata’ entry wizard to add the required keywords / page description / page title in an enforced and structured way. Enforced metadata entry will improve the performance of the internal search.
Keyword optimisation tools are provided within the content editor interface. This tool checks the density of keywords within a given page, considering content styles, proximity of words to the top of the content, keyword density, and proximity to other related words – mimicking search engine ranking algorithms.
The HTML and CSS construction of the templates is undertaken with search engine optimisation in mind.
An XML sitemap will be implemented to ensure that search engine indexing will occur on publication of new content (this is not the same as a traditional site map, it is a dynamically created XML document that indicates to search engines that new content is published and what importance you assign to it). Our dynamic sitemap meets the requirements of the http://www.sitemap.org standard.
RSS feeds will be implemented for all content across the network of sites to further encourage search engine indexing.