Publishers

Keywords: Publishers, Online Publishing, Content Management System, CMS, Online Subscriptions


Powerful content management to meet the needs of online publishers

WORKSsitebuilder has been developed with publishers in mind to meet the challenges that face the publishing industry.

  • Take control of your website content & ongoing search engine optimisation
  • Functions to attract, convert & retain customers
  • Create, configure and manage online Trials & Subscriptions
  • Build an interactive site community
  • Generate additional revenue

Content Management

WORKSsitebuilder’s non-technical content management system puts the relevant individuals within your organisation in control of your site content. WORKSsitebuilder will dynamically build content-to-content relationships within your site.

Subscription & Trial Management

Create, configure and manage online trials using WORKSsitebuilder. Manage online & offline subscriptions. Configure content access rules to protect the value of your content

  • Online / offline trial & subscription management
  • Configurable content access rules - premium Vs free-to-view content
  • Report on active and passive trialists and automate targeted e-mail efforts
  • Blacklist serial trialists

Community & Member Management

Build an online community around your website and promote interactivity with, and between, your site users. Give site users the ability to personalise their interaction with your site - allow site users to build and maintain their own profile. Deliver targeted & personalised content & advertising to site users.

  • WSB offers advanced community tools to encourage interactivity with your site
  • User profiling & personalisation
  • Discussion forums / online polls / online questionnaires / member-to-member messaging

Marketing

WORKSsitebuilder provides all the online marketing tools necessary to enable you to attract, convert and retain customers online. Drive targeted site traffic through your site to the point-of-sale. Create & deliver personalised emails to your site users with WORKSsitebuilder’s email management system.

Search Engine Optimisation (SEO)

Take control of the ongoing search engine optimisation of your website and put your website at the top of the organic (non-paid) search listings. Drive targeted site visits through search engines at no cost to you using your existing content. Report on site traffic and user activity within your site.

eCommerce

Generate additional revenue without ‘cannibalising’ existing offline subscriptions. Re-use your existing content online whilst protecting the value of the content.

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