SIPA 2009 Talk
Attraction, Conversion, Retention: a Publisher's Tool-kit for Online Success
Angus Phillipson, SIPA London, July 8th 2009.
A talk by Angus Phillipson to be given at the Specialised Information Publishers Association (SIPA) event to be held in London on July 8th 2009, will cover the following:
- How to get value from using Social Media (Twitter, LinkedIn etc...)
- An effective editorial strategy for capturing targeted search traffic
- Landing page optimisation and testing
- Lead nurturing techniques to engage users
- Adding value for users and creating further revenue opportunities
- How to increase engagement and loyalty
Please feel free to download a copy of the presentation;
Please see our sector page for further information for publishers.