SIPA 2009 Talk

Attraction, Conversion, Retention: a Publisher's Tool-kit for Online Success

Angus Phillipson, SIPA London, July 8th 2009.

A talk by Angus Phillipson to be given at the Specialised Information Publishers Association (SIPA) event to be held in London on July 8th 2009, will cover the following:

Attraction

  • How to get value from using Social Media (Twitter, LinkedIn etc...)
  • An effective editorial strategy for capturing targeted search traffic

Conversion

  • Landing page optimisation and testing
  • Lead nurturing techniques to engage users

Retention

  • Adding value for users and creating further revenue opportunities
  • How to increase engagement and loyalty

Please feel free to download a copy of the presentation;

Document SIPA 2009 Presentation Attraction-Conversion-Retention

Please see our sector page for further information for publishers.