MoneyWeek
MoneyWeek is a weekly digest magazine which focuses on the events in the world of finance and investing. The core offering of the magazine is the intelligent and accessible comment and analysis produced by the editorial team. MoneyWeek offers reader the ability to make informed investment decisions without having to trawl through the Financial Times and the business pages of the daily papers. Aimed primarily at private investors MoneyWeek covers all areas of investment from shares, property, commodities and bonds to more general personal finance.
The Brief
Increase subscriptions to MoneyWeek and ‘Money Morning’ (MoneyWeek’s daily e-newsletter)
Integrate with existing 3rd party subscription management system
Introduce new content delivery channels and a premium online content model
Drive additional revenue streams through integration with 3rd party advertisers
Increase targeted site traffic by optimising site for search engines
The WORKSsitebuilder solution
The MoneyWeek website was redesigned, restructured and rebuilt by eShopworks using WORKSsitebuilder Professional Content Management System (CMS) in December 2004. The site has gone through three further stages of development with new functionality added in each instance.
Magazine Subscription & e-newsletter registrations – Introduced configurable access rules to allow MoneyWeek to management user access to site content (premium V’s free-to-view). Content access supported by contextually relevant trial/subscription advertising to drive non-subscribers to call-to-action. Integrated with existing online/offline subscription management system.
Content Delivery – Created news feeds on the MoneyWeek site allowing site user/3rd party news aggregators (e.g. Google news) to receive MoneyWeek content. Up-to-the-minute news content from Digital look dynamically categorised and published to the MoneyWeek site.
Integrated 3rd party advertising – Targeted 3rd party advertising dynamically delivered on site.
Search Engine Optimisation – MoneyWeek.com site re-structured and ‘tuned’ for search engines. Non-technical HTML metadata management introduced putting MoneyWeek in control of ongoing SEO (Content categorisation and mark-up / keywords / URL rewriting / title tags etc).
The Result
MoneyWeek’s WORKSsitebuilder solution has increase magazine subscriptions and e-newletter registrations and generated significant new advertising revenue streams whilst simultaneously providing an improved user experience. The WORKSsitebuilder solution has contributed to a corresponding 300% increase in circulation over 2 years.
Additional revenue generated a return on investment within six months
Online magazine subscriptions doubled year on year
e-Newsletter registrations up 340% since the launch of version 2 (December 2005)
Targeted traffic up 6000% since the WORKSsitebuilder solution replaced existing web site
Consistent top 10 Google rank for targeted search terms (‘share tips’ / ‘UK property crash’ etc.)
MoneyWeek.com content delivered as news feed (RSS) to MoneyWeek site users, niche financial websites (e.g. www.housepricecrash.co.uk) and general news aggregators (e.g. Google News) leading to a 30% increase in site traffic in just 6 weeks.
