Mr Angus Phillipson

Phillipson, Angus

 

Angus Phillipson is a founding director of eShopworks Ltd the e-business consultancy and web software development company behind the WORKSsitebuilder content management software product.

 

 

Angus has been involved in the development of successful, profitable web sites for 10 years, lately specialising in taking print publications online for publishers like Reed Elsevier, Lexis Nexis, Business Monitor International and Fleet Street Publications.

Angus is a business person rather than a technologist, whose areas of specialisation include; content management systems, online business development, e-commence strategies, user conversion strategies, online community building, online marketing (particularly search engine optimisation), web analytics and reporting, usability and web-site accessibility.

Articles by this author:

How to Monetise Online Content - Part Two

29.09.2008
In the second half of this two-part feature published in the October / November copy of 'InPublishing' magazine we focus on audience engagement and iteratively and measurably improving site performance

How to Monetise Online Content - Part One

25.07.2008
In the first half of this two-part feature published in the July / August copy of 'InCirculation' magazine we explore how publishers can monetise content online.

An Introduction to Search Engine Optimisation (SEO)

28.06.2008
The popularity of search engines for online research makes Search Engine Marketing (SEM) the single biggest opportunity in online marketing.