Angus Phillipson is a founding director of eShopworks Ltd the e-business consultancy and web software development company behind the WORKSsitebuilder content management software product.
Angus has been involved in the development of successful, profitable web sites for 10 years, lately specialising in taking print publications online for publishers like Reed Elsevier, Lexis Nexis, Business Monitor International and Fleet Street Publications.
Angus is a business person rather than a technologist, whose areas of specialisation include; content management systems, online business development, e-commence strategies, user conversion strategies, online community building, online marketing (particularly search engine optimisation), web analytics and reporting, usability and web-site accessibility.
The long established maxim that “content is king” has been so overused that it’s easily dismissed as stating the obvious, particularly for professional publishers for whom the quality of their content has always been of paramount importance. However, the now clichéd statement deserves reassessment against the backdrop of today’s complex and fast changing digital landscape, says Angus Phillipson.
With media owners experiencing falling ad revenues and a decline in traditional distribution channels, how to monetise online content remains the key challenge to be faced
Perhaps the only good thing you can say about a recession is that it forces us to work smarter. The unrelenting focus on costs leads us to re-examine the way we do things and we strain every sinew to make our marketing budget stretch further. Angus Phillipson looks at some ‘quick win’ measures to help us through this downturn.
In the second half of this two-part feature published in the October / November copy of 'InPublishing' magazine we focus on audience engagement and iteratively and measurably improving site performance
In the first half of this two-part feature published in the July / August copy of 'InCirculation' magazine we explore how publishers can monetise content online.
The popularity of search engines for online research makes Search Engine Marketing (SEM) the single biggest opportunity in online marketing.