SIPA 2010 Talk

Website Conversion Secrets from the Experts

How to maximise your website conversions to increase business growth

Specialised Information Publishers Association (SIPA) Workshop

19th April 2010

Angus Phillipson spoke at this SIPA conversion workshop for publishers to summarise the areas to consider when aiming to maximise website conversions, illustrated with case studies from his experience as a publisher and a supplier:

• KPI identification
• Principles for landing page optimisation and testing
• Delivering targeted authority content in context
• Benefits-led messaging
• Trust messaging
• The science of persuasion
• Trial & Subscription modelling (email efforts)
• Actionable Business Intelligence (re-targeting and personalisation)

The presentation is now available to view on SlideShare here -

Website Conversion Secrets for Publishers SIPA presentation

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