Shared Services Link
sharedserviceslink.com is the community for leaders in finance shared services. The website provides a bank of resources, including white papers, reports, video interviews, presentations, a webinars archive, regularly updated industry news and articles, job vacancies, and details on a busy events calendar for conferences, master classes, and webinars.
The Brief
The scope of the project was to cover the design, build, and implementation of a new website powered by the WORKSsitebuilder content management platform, and for the migration of the existing content archive and membership user data.
Specific objectives included the following:
- Increase website visibility and reach, attract more targeted quality traffic
- Guide editorial, sales & marketing activity with actionable business intelligence
- Optimise the value of sponsorship and advertising
- Drive conversion rates for downloads, membership, and event registrations
- Increase audience engagement, community development, social media activity
- Gain operational efficiencies for content publishing and website administration
The WORKSsitebuilder Solution
Close consultation with the client, exploring the key user scenarios, drove out the priority design concepts and developments needed to meet the brief.
The tailored WORKSsitebuilder CMS solution provided, in addition to the core content management for publishers’ feature set, the following benefits of particular importance for sharedserviceslink.com:
- Drive targeted traffic through content optimisation tools, and best practice SEO
- Help visitors find what they are looking for from a visually engaging, accessible, and usable website
- Increase time-on-site and page views through dynamically displaying related content and features
- In turn increasing opportunity for conversion, supported by optimised member signup process
- Leverage social media tools to drive community development
- Monetise the website with increased event bookings, and download sales
- Easily manage complex event pricing structures and early-bird discounting
- Increase value of advertising through targeted contextual display and increased impressions
- Easily manage a ‘solutions’ companies directory with premium listing options
- Report on site user activity & website analytics (logins, downloads, bookings, site searches…)
- Increase operational efficiencies with tools for simple content production
The Result
The website has successfully performed consistently above the KPI targets set out before launch. For example:
- Increase in traffic by 400%+ (unique visitors), 80% above KPI target
- Increase in website member registrations, 146% above KPI target
- Increase in webinar sales by 200%
“Well done on the website!! It looks brilliant – so pleased! Great job!”
Susie West, CEO, sharedserviceslink.com
“I only recently came across your website… wow, excellent insights and certainly a new favourite for me.”
Michael Robb, VP of Sales, apioutsourcing
