RE-USING EXISTING CONTENT 

One of the most time-consuming and error-prone activities for any organisation is distributing information across a number of channels (internal and external) in a consistent manner. Many organisations today look to market themselves via the Internet in a number of different languages and across multiple websites and devices (PDA’s, mobile phones, digital TV etc.). Different iterations of similar web content, re-published across different channels can lead to an inconsistent corporate message. At the very least, it is a large administrative overhead. The key is to re-use content once created, reducing such inconsistencies and cost.

Content Syndication
With its clear separation of content and layout, WORKSsitebuilder can generate other text-based formats in addition to HTML for export to other websites. It can also import content from elsewhere to use locally. This process is known as Content Syndication. Packaging information in a Rich Site Summary (RSS) eXtensible Mark-up Language (XML) format for example, means that a news site can deliver real-time feeds to other websites and devices such as mobile phones, PDA’s etc.

Equally as applicable is the notion that a site might import weather forecasts derived from the Meteorological Office website. Before the advent of Content Management and XML technology, information would have been produced for each destination point. With WORKSsitebuilder, content is created once and then syndicated. This reduces the time to create and distribute content and ensures its consistency.

Multi-lingual Capability
WORKSsitebuilder is the ideal system for developing and managing multi-lingual websites. In doing so, your company can leverage the ubiquitous nature of the web, exporting your product information to markets as yet untapped, quickly and in a cost-effective manner.

WORKSsitebuilder EasyEdit™ technology has been configured to launch an edit window alongside the native or source content for translators to conveniently and easily input foreign content. WORKSsitebuilder uses the Unicode standard with utf-8 encoding for multi-lingual site purposes. The World Wide Web Consortium (W3C) has adopted Unicode as the document character set for Hypertext Mark-up Language (HTML) in HTML 4.0.