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PERSONALISATION
In today’s society we are hitting sensory overload. People are all-the-time exposed to a salvo of content sources, bombarding them with information from here, there and everywhere. At the same time, greater restrictions are ever-being placed on their time. Directing customers and employees to accurate and relevant content is becoming ever more important. The personalisation of websites that are tailored, engaging and immersive is the quintessential challenge of every Internet-facing organisation.
Members Only Restricted Access Area
WORKSsitebuilder allows your organisation to specify secure areas of your site. Once registered, members may login to specific areas in order to browse restricted and privileged content. This can be set-up on multiple levels (different types of membership); a concept taken further in Subscription Modelling. Members can update all their profile information on an ongoing basis once logged in. A password reminder service is also integrated. For website administrators, member usage can be tracked within the user-tracking module.
Registering Preferences
Using WORKSsitebuilder, users can register particular preferences or topics of interest on your website or intranet. WORKSsitebuilder will present new and existing items matching preference criteria to the end user dynamically; delivering only what is relevant and requested. Website advertisers in particular benefit from such functionality, assured of the fact that their banner ads are being viewed by genuinely interested parties.
Theme Engine
The WORKSsitebuilder ‘Theme Engine’™ is an innovation in Content and Community Management. Typically an end users web journey is governed by the ‘pull theory’ of website navigation. Information is requested before it is delivered. WORKSsitebuilder turns theory on its head; intelligently and unobtrusively pushing information, details on products and services, documents and web links to customers and employees that is relevant and in the same context of the currently displayed page or article etc.
Take the example of a holiday-maker browsing a website to determine their likely holiday destination. The subject of their enquiry is “Ski Holidays in the Alps”. The WORKSsitebuilder ‘Theme Engine’ will dynamically and unobtrusively feed additional content to the holiday-maker that is contextually relevant. This information may include all manner of associated links to articles on skiing, Alpine Resort brochures, banner advertisements for ski-wear, even discussion groups on ‘where to find the best powder’.
WORKSsitebuilder brings to life the concept of the Semantic or “meaningful” web by creating dynamic relationships between related content and resources.
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